Spotlight: Read Pink® in Support of Breast Cancer Awareness

Posted October 25th, 2013 by in Blog / 5 comments

Read Pink® in Support of Breast Cancer Awareness

What’s black and white and pink all over?  The initiative by the Penguin Group (USA) called Read Pink® in honor of Breast Cancer Awareness Month (October)!

Read-Pink-2013This literary embrace of a life-saving cause last year resulted in more than 400,000 best-selling romances shipped with Read Pink seals and information about the charity it supports – The Breast Cancer Research Foundation® (BCRF).  Penguin is thrilled to partner once again this year with BCRF, as 91 cents of every dollar spent by BCRF is directed towards breast cancer research and awareness programs.

The $25,000 donation that Penguin Group USA contributes, regardless of sales, provides vital funds to support the mission of BCRF.

In honor of Breast Cancer Awareness Month and Penguin Group (USA)’s Read Pink® editions, we are featuring a few participating authors and what Read Pink® means to them…

Karen White (2013 Read Pink® Spokesperson), The Beach Tree

“To all of those who have fought the fight, or are in the middle of the battle, here’s a two-thumbs up for you.  You are not alone.  We are all in this together.” 

Erika Robuck, Hemingway’s Girl

“As one whose life has felt the shadow of breast cancer through two friends’ illnesses this year, it is an honor to be included in Penguin’s READ PINK campaign. It is my greatest hope that this contribution may be a part of raising awareness and finding a cure.” ~Erika Robuck”

Jodi Thomas, Just Down the Road

“Breast Cancer is something all women fear. I’ve walked with two dear friends through the battlefield and both survived. We all must fight until the day comes when no one knows anyone who has had breast cancer.”

Carly Phillips, Perfect Fit

“So many of us have been touched by cancer, either personally, or through a family member or a friend’s diagnosis.   I’m honored to be part of the Read Pink! program.  Purchasing a Pink book donates money to the The Breast Cancer Research Foundation.  Buy and Read Pink! and together we can do our part to eliminate this dreaded disease.”

Catherine Anderson, Lucky Penny

“Breast cancer is a killer that robbed me of one friend and threatened the life of another.  One out of four women may get this dreaded disease.  I am honored that this is my fourth title to be featured in the READ PINK campaign, and I am proud to be writing for a publishing house willing to engage, year after year, in the battle to save the lives of women.”

LuAnn McLane, Pitch Perfect

“Shortly after my mother’s diagnosis with breast cancer, I found out I was pregnant with my fourth child, a risky pregnancy that wasn’t supposed to happen. I believe that during the treatments my mother drew strength from the determination to see her granddaughter born. That was twenty-two years ago and my mother still refers to Cara as ‘her gift’.  Cara’s birthday is a lovely reminder that my mother is cancer free.  I am thrilled to have Pitch Perfect as part of the Read Pink program. Any small part I can play in the fight against cancer is a huge honor for me.”

Liane Moriarty, What Alice Forgot

The last three generations of my family have been affected by breast cancer. We, like so many other families, understand all too well the importance of research.

So I feel very moved and privileged to be a part of such a wonderful initiative as Read Pink.”

Alyson Richman, The Lost Wife

“My own life changed dramatically when I was diagnosed with thyroid cancer just before the publication of “The Lost Wife” in 2011, so it is incredibly meaningful that the book is now helping to find a cure for other women who have been afflicted with breast cancer.  Read Pink is helping to unite readers and authors for an extremely important cause.  Please buy a book for a mother, a daughter, or a friend to show your support for this disease that takes too many lives. My children lost their grandmother to breast cancer, so I know I’ll be buying the other books included in the program, to honor this woman we all loved.”

Sarah Jio, The Last Camellia

“Breast cancer is a villain more sinister than any shadowy figure in my stories. I know someone with an advanced case of the disease, a woman who is bravely fighting, but who has been given a short time to live. She will leave behind three children, a husband and a truly beautiful life. All I can says is that if there is hope to end this horrific disease, to bring this villain to justice, I want to be part of it. And I’m so very honored that The Last Camellia was chosen to be a part of Penguin’s Read Pink campaign. Together, we can help write a new story for breast cancer and hopefully give more women the happy endings they deserve.”

Full List of 2013 Participating Authors:

Karen White, The Beach Trees

Nora Roberts, Chasing Fire

Erika Robuck, Hemingway’s Girl

Jodi Thomas, Just Down the Road

Carly Phillips, Perfect Fit

JoAnn Ross, Sea Glass Winter

Karen Rose, Did You Miss Me?

Catherine Anderson, Lucky Penny

Kate Jacobs, The Friday Night Knitting Club

LuAnn McLane, Pitch Perfect

Liane Moriarty, What Alice Forgot

Alyson Richman, The Lost Wife

Sarah Jio, The Last Camellia

Penelope Lively, How It All Began


Mark your calendars and remember to join in the conversation with @BerkleyRomance and @PenguinGroupUSA on Twitter in October.  Make sure to use the hashtag #ReadPink!

For more information follow @BerkleyRomance and @PenguinGroupUSA, and visit

Read Pink® Blog Tour Schedule

Please support the blogs taking part in this special, Read Pink® Spotlight Tour! 

October 1 – Guest post and entire Read Pink 2013 collection giveaway by spokesperson Karen White on Chick Lit Is Not Dead

“Spotlight” Blog Tour

September 23                                                  Bridger Bitches Book Blog; Wicked Little Pixie

September 24                                                A Tasty Read Reviews; My Daily Romance

September 25                                                 The Allure of Books; Ticket to Anywhere

September 26                                                 Bookish Babe; Swoon Worthy Books

September 27                                                A Southern Girl’s Bookshelf; Christine’s Blog (“She Book Blogs”)

September 30                                               Sunshine and Mountains Book Reviews; Winding Stairs Book Blog

October 1                                                      Eye on Romance; Books, Books, and More Books

October 2                                                      Books-N-Kisses; Reviews By Tammy and Kim

October 3                                                      Urban Fantasy Investigations; The Book Cellar

October 4                                                      Supernatural Snark; Got Fiction? Books

October 7                                                      Theresa’s Reading Corner; Romantic Book Affairs

October 8                                                      Book Addicts Not So Anonymous; The Romance DishLive Read and Breathe

October 9                                                      Bitten By Love Reviews; Kindles & Wine

October 10                                                      The Book Bellas; Stuck in Books

October 11                                                      Thoughts in Progress; That’s What I’m Talking About

October 14                                                      Boekie’s Book Reviews; The Romance Studio

October 15                                                      Paranormal Book Club; Ruby’s Reads

October 16                                                      Stuck in YA Books; Caffeinated Book Reviewer

October 17                                                      Always YA at Heart; Fiction Vixen; The Reading Café

October 18                                                      Fiction Fare; My Book Addiction and More

October 21                                                      Adria’s Romance Reviews; Cocktails & Books

October 22                                                      Reality Bites! Let’s get Lost!; Literal Addiction

October 23                                                      G Reads Books!; Reading Between the Wines

October 24                                                      The Book Binge;

October 25                                                      The Irish Banana Reviews; Harlequin Junkie

October 28                                                      Readers Live A Thousand Lives; The Delighted Reader

October 29                                                      Reviewing Wonderland;

October 30                                                      Smexy Books; Hesperia Loves Books


Have you read any of the 2013 Read Pink® books listed above? #ReadPink to help fight cancer!


5 Responses to “Spotlight: Read Pink® in Support of Breast Cancer Awareness”

  1. Jennifer Zorko-Legan

    This is so great! Thanks for sharing. I am going to look for Pink Ribbon Reads.

  2. Josette Schaber

    No I have not read any of the books listed. I always love to see when authors band together to support a worthy cause and this definitely is one. Good job to them and to you for being a part of it.

  3. Michele H

    I have quite several titles on my TBR list. Read Pink is a wonderful idea and will help so many people. Having watched my mother-in-law fight it and with two friends currently battling breast cancer, all fundraising and awareness will help.

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