Today it is my pleasure to Welcome author Phaedra Patrick to HJ!

Hi Phaedra and welcome to HJ! We’re so excited to chat with you about your new release, The Time Hop Coffee Shop!
Please summarize the book for the readers here:
When jaded actress, Greta Perks, wishes for a perfect life — just like the glossy Maple Gold coffee commercials she once starred in — she discovers that drinking a magical cup of coffee can whisk her away to Mapleville, the idyllic, fictitious town from the commercials where the sun always shines and the world revolves around great coffee. Will Greta be seduced by perfection, or will she learn to embrace real life again?
Please share your favorite line(s) or quote from this book:
I love a little exchange between my main character, Greta, and the mysterious coffee shop owner, Iris, when they first meet. Iris has rather a lot of rules when it comes to drinking coffee, and Greta is questioning this. Her line about a biscuit always makes me smile…
‘Any more rules?’ Greta asked. ‘Do I have to recite an incantation, or sacrifice a biscuit?’
‘Actually, yes. The incantation is Rule Three. You must say your wish aloud before finishing your coffee. No biscuit required.’
Greta wondered how Iris was managing to keep a straight face. ‘A wish?’ Surely this had to be a joke.
Please share a few Fun facts about this book…
- I don’t actually drink coffee (or tea). Hot chocolate or warm blackcurrant juice are my beverages of choice.
- The name for The Time Hop Coffee Shop was inspired by a fish and chip shop in Manchester, UK, called The Hip Hop Chip Shop. I liked the rhythm of the words.
- The Maple Gold coffee commercials — and Greta and Jim — are based on the UK Gold Blend coffee advertisements from the late 80s and early 90’s starring Anthony Head, who later went on to star in Buffy the Vampire Slayer!
What first attracts your Hero to the Heroine and vice versa?
When Greta and Jim first act together on screen, it’s just like a glamorous, romantic coffee commercial — because they are actually starring in one. The sun is shining, the grass is green, the coffee is hot and it’s a perfect way to fall in love.
Greta likes Jim’s kindness and twinkling blue eyes. He is drawn to her wit and sparkle. In a way, they are the perfect couple — originally placed together by casting directors — but who then struggle to deal with real life after the shiny bubble of the coffee commercials bursts.
Did any scene have you blushing, crying or laughing while writing it? And Why?
I remember laughing while writing a scene where Greta’s agent, Nora, presents her with a stream of terrible job offers, culminating in this one. I could feel Greta’s exasperation, and I love the line about the goat’s yellow eyes and witchcraft. . .
Nora pulled out a file and flipped it open, scanning through it. ‘Hmm, there is one job you might be interested in . . . a new celebrity reality show called Back to the Land.’
The colour drained from Greta’s cheeks. ‘A reality show?’
She’d received a couple of offers in the past and had turned them down, not wanting to be a spectacle for viewers to gossip about.
Nora passed the file to her. ‘I know it sounds a bit low-rent, but it’s a great way to raise your profile. You’d go back to basics—living in a rural hut, making a fire, foraging, baking bread outdoors, looking after livestock, that kind of thing. Honestly, I hadn’t realized how cute goats were until I saw the pitch document.’
Greta opened it up and slid out a photo. She stared into a pair of yellow eyes with vertical pupils that reminded her of a horror film she’d once watched, something to do with witchcraft. Hens scuttled around the feet of six dirt-covered contestants from last year’s series. She didn’t recognize any of them.
Readers should read this book….
If you love warm, uplifting, book club-style fiction, but that doesn’t shy away from life’s important issues, such as relationships, families, and the societal pressures on women — all highlighted in a caring, humorous way.
If you fancy stepping away from real life for a while, The Time Hop Coffee Shop explores the “what if” element of different lives, in the spirit of Matt Haig’s The Midnight Library, infused with magical realism— and with the heart of my previous seven novels.
What are you currently working on? What other releases do you have in the works?
I’m currently working on ideas for my ninth novel – and I feel so honored to be able to say that! My US publisher, Park Row (HarperCollins), and my editor, Erika Imranyi, along with her team, have been endlessly encouraging and supportive from the very beginning. We’ve been together for over ten years now.
Thanks for blogging at HJ!
Giveaway: 3 Print copies of THE TIME HOP COFFEE SHOP by Phaedra Patrick! Available to U.S. based winners
To enter Giveaway, please share this post (FB – Twitter) and Leave a comment to this Q: If you could step into any TV commercial, which one would it be, and why? What would your part be? Why would you choose this one in particular?
This giveaway closes 3 days from the date of this post.
Excerpt from The Time Hop Coffee Shop:
MAPLE GOLD COFFEE COMMERCIAL SCRIPT
2005
VOICEOVER: ‘Maple Gold is here for endings and new beginnings . . .’
The scene opens with a young woman, Greta, standing on the pavement, waving as a car pulls away. She’s holding a small cardboard box.
GRETA (WHISPERING): ‘Bye Mum.’
She turns to face a pretty white house, straightens her back and smiles bravely. She’s ready to enter a new phase of her life—moving into her first home.
The front door is ajar, and she enters a hallway, then a sitting room. We can see there are more, bigger boxes sitting around the place, sealed and ready to unpack.
VOICEOVER: ‘It’s here for the good times and the even better ones . . .’
Greta looks apprehensive but takes a moment to take in her new surroundings. She switches on the kettle and opens a cupboard, disappointed to find it empty.
She spies her name written on the side of the box she carried in and opens it. Inside is her old teddy bear and a jar of Maple Gold coffee, a gift from her mum. Greta takes the jar out, becoming misty-eyed as she makes herself a cup of coffee. Wrapping her fingers around the cup helps her to feel more at home.
The doorbell rings, and she opens the door to find a group of her new neighbors gathered outside. They present Greta with flowers and another jar of coffee as a welcome present. It’s Maple Gold, of course.
They all laugh, and she invites them inside for coffee.A CAPPELLA GROUP (SINGING): ‘You’re always at home with Maple Gold.’
Chapter 1
GRETA PERKS LOVED three things in life more than anything—her family, the thrill of performing, and a fine cup of coffee. When she could combine all three, it was as satisfying as a frothy cappuccino on a cold day. But recently, a happy home life and sparkling career seemed to be slipping through her fingers.
‘I wish you could stay longer,’ she said, glancing between her husband, Jim, and their daughter, Lottie, as coffee cups clattered in the background. ‘Tonight’s important to me.’
She’d volunteered to be the guest speaker at Brewtique’s monthly Coffee Lover’s Night Out, talking about her acting career. It had been a while since she’d last performed in public, and her nerves were jumping around like frogs in a pond.
Jim offered her a smile. ‘I wish we could, too. But I promised Lottie I’d get her back to school.’ He passed Greta a shopping bag like it was a peace offering. ‘Just brought a few things you might need . . .’
‘Talent show rehearsal,’ Lottie muttered, not looking up from her phone. ‘Total waste of time.’
Greta and Jim shared a glance, a silent understanding of the challenges of raising a fifteen-year-old together while living apart.
‘A talent show? Sounds fun.’ Greta gave Lottie’s arm a quick reassuring rub. ‘What are you doing? A show tune, or a monologue? Perhaps even a Shakespeare sonnet?’
Lottie shrugged a disinterested shoulder.
Greta’s spirits dipped a little. ‘Well, whatever you do, I bet you’ll be great,’ she said.
‘We’ll grab a burger afterward, then I’ll drop her back at your place.’ Jim opened his mouth slightly, as if wanting to say something more. ‘Stay safe returning to your car tonight, okay?’
Greta nodded, hoping for a word of encouragement, perhaps a ‘good luck,’ ‘break a leg,’ or even a quick hug. But Lottie was already heading toward the door.
Jim’s fingers lightly brushed Greta’s arm, but didn’t linger.
Then he turned and followed their daughter outside.
Through the window, Greta watched as her family dashed across the road without her. She smiled brightly and waved, even though her stomach was twisting.
‘Drop her back at your place.’ The words stung like a paper cut.
She and Jim were over four months into a trial separation, with just a few weeks left until their self-imposed New Year’s Eve deadline. At that point they’d agreed to make a final call on the future of their marriage.
It didn’t seem as clear-cut as Greta had hoped. What had once felt like a simple decision—to try to rebuild their marriage or let it go—now felt tangled with uncertainty. After almost twenty years together, was she still in love with Jim? Was he still in love with her?
Greta peeked inside the bag, her mood lifting when she saw Jim had brought her herbal throat lozenges, a new notebook, and a spare pen.
Outside, the wet, grey pavement was the same color as the inky November sky, and she suddenly craved a rich mocha.
Greta turned to face the room. In half an hour, the place would hopefully be buzzing with people. She was determined to deliver an entertaining talk, even if it wasn’t exactly her kind of coffee shop.
She preferred cozy spaces where she could curl up with a good book, sipping coffee from mugs the size of plant pots. The type of place that served homemade rocky road and had a corner dedicated to board games.
Brewtique, on the other hand, had industrial-style light- bulbs and blackboards showcasing quirky concoctions, such as rhubarb and custard lattes. A pink neon coffee cup on the wall cast an eerie pink glow on her face. The spindly branches of a Christmas tree on the counter looked like they’d been pecked by crows.
Her long-time agent, Nora, had applauded Greta for spotting Brewtique’s Facebook post asking for local speakers. ‘Putting yourself forward shows brilliant initiative, darling. Well-done,’ Nora had gushed. ‘You never know who might be in the audience. Any exposure could help give your career a little boost. Plus, it’s a great way to plug your acting classes.’
A boost? Greta knew her career needed a defibrillator. If one human year equals seven dog years, the same rule definitely applied to actors out of the spotlight. She felt like her career had been on pause for too long, and she was ready to hit Play again.
Greta missed the camaraderie on set, filming the iconic Maple Gold coffee commercials she’d starred in with Jim and Lot- tie a decade ago. Nothing compared to the soar of her senses when the director called, ‘Action,’ and everything clicked into place. She longed to find that spark again, not just for herself, but in the hope of pulling her family back together again.
If Greta was honest, she also missed the attention. Champagne on ice in a silver bucket, fans queuing around the block for her autograph, and the occasional limousine whisking her to grand events had been cherries on top of the cake. Those memories felt almost unreal now, as if they belonged to someone else.
The students she’d coached since then seemed to enjoy her acting classes, but it wasn’t the same. Guiding nervous amateurs through voice projection techniques or stage presence didn’t give her the same buzz as stepping in front of a camera or an audience. Hopefully, tonight would rekindle some of that feeling, proof she still had something to offer.
The sound of dropped cutlery pulled her out of her thoughts. Greta turned to see Brewtique’s owner, Josie, rushing around, a dusting of flour in her hair. Meanwhile, her young pink-haired assistant, Maisie, dawdled in a corner, glued to her phone.
‘Need a hand with anything?’ Greta called out.
‘Oh gosh, no.’ Josie shook her head frantically. ‘You’re the talent. I’m just running a bit late with everything . . .’
‘Are you sure? I’ve already prepped for my talk.’
Josie bit her lip, tempted. ‘Well . . . setting up the refreshment table would be helpful, while I get changed. I’ve just popped fresh brownies in the oven. Maisie knows to keep an eye on them.’ She gave Greta a pointed look. ‘She’s new here.’
‘Sure,’ Greta said, catching her drift. ‘Leave it to me.’
Greta set out coffee cups with vigor, arranged cookies on plates, and laid out napkins. Her pulse quickened when she saw the time. ‘Maisie!’ she called out. ‘We need to hurry. There’s only fifteen minutes left until showtime.’
The young woman barely raised her eyes. ‘Didn’t your family once star in some coffee ads or something?’ she asked. ‘One day, I’ll get discovered like that. Want to see my latest TikTok audition?’ She held out her phone.
‘Yes, we starred in them.’ Greta briskly polished a spoon on her apron. ‘I’ll look at your clip later. Now, please check all the glasses. Some of these are scratched, and Josie said you’re in charge of the brownies…’
When Josie reappeared wearing fresh clothes, she glanced out of the window and sighed. ‘Looks like we’ve got a smaller crowd than usual.’
‘How many are you expecting?’ Greta asked, joining her. ‘Six or seven. I’ve just checked my messages and had quite a few cancellations. Christmas is coming, and it’s the Strictly Salsa final on TV tonight.’
Greta chewed her lip. Disappointment was part of an actor’s life—the rejections, the scathing reviews, and the occasional inappropriate behavior from a director she’d once respected. She hadn’t expected a theatre-sized crowd, but six?
‘An intimate gathering,’ she said with a nod. ‘I’ll make it work.’
Josie welcomed the guests inside. When they were settled down around tables with coffee and cake, she launched into her introduction.
‘Welcome to the monthly Brewtique Coffee Lover’s Night Out. We’ve been fortunate to hear some incredible stories from our speakers this year—conquering Mount Everest, training guide dogs for the blind, and a brain surgeon who worked in war-torn countries. And tonight we’ve got the former star of the Maple Gold coffee commercials. Let’s bid a warm welcome to our special guest, Greta Perks.’
No pressure, Greta thought, smiling brightly as she stepped forward.
‘G . . . good evening, everyone,’ she started, feeling woefully out of practice. ‘Thanks for coming.
‘I’m going to tell you a story about how I became the face of the Maple Gold coffee commercials. Yes, for ten years, I was the lady who made you believe coffee could make your life perfect.’
A few chuckles rang out, and Greta soon found her flow. She paced up and down, commanding the little coffee shop as if starring in a West End theatre production.
‘Did you know that Maple Gold was born in 1950, as a humble roastery in the back streets of London? Over the years, it became a household name, beloved for its delicious blends and vintage appeal.’ She leaned in, as if sharing a secret. ‘And who wouldn’t want to live in Mapleville, the idyllic town from the commercials? The sun always shone, the grass was emerald green, and the whole town thrived on cups of Maple Gold.’
She took out her phone and played the jingle.
When you wake at sunrise,
and open your eyes.
You’re ready to start your day, the Maple Gold way.
You’re always at home with Maple Gold.
From the faraway looks on a few faces, it seemed like nostalgia was working.
‘I locked eyes with my love interest, Jim, when he painted my garden fence in the commercial, and things went a bit further off-camera,’ Greta said with a wink. ‘We got married and then had Lottie, our own little star. We were such a happy family, on-screen and off . . .’
She paused as a twinge of sadness crept in, like how bitter- ness stays on the tongue after an espresso. A screech of metal chair legs against wooden floorboards made her flinch.
A woman in the audience called out, uninvited. ‘Are you guys still working?’
Greta blinked, the question taking her by surprise. ‘Yes, everything’s going wonderfully,’ she said, feeling guilty at embellishing the truth. ‘Jim’s still gracing the stage and screen,
Lottie’s currently rehearsing for a school Christmas talent show, and as for me . . . well . . . I run some excellent acting classes, if anyone is interested?’
A few seconds of silence followed before more questions flew at her like arrows.
‘How’s Lottie?’
‘Where’s Jim?’
‘How do you feel about Maple Gold replacing you with a different family?’
‘Does Lottie resent you putting her on-screen at such a young age?’
‘Those are some great, um, deep questions,’ Greta said with a swallow. She grabbed her notes, hurriedly trying to recover her thread. ‘I think my talk will cover most of them . . . Now, where was I?’
Then, suddenly, the shrill scream of the smoke alarm pierced the moment. Greta jumped and spun around to see smoke billowing from the oven.
Josie shouted out over the bleeping alarm. ‘Maisie. Did you forget about the brownies?’
Maisie’s head snapped up, her eyes widening when she noticed the grey clouds. ‘Oops.’
A flurry of activity broke out.
Maisie darted behind the counter and yanked open the oven door, waving her arms as the grey smoke curled out. ‘It’s fine. Totally under control.’
Josie grabbed her oven gloves and pulled out the tray. The burnt brownies looked like steaming lumps of coal, and she tossed them into the sink.
Greta rushed over to help, spinning on the tap so the brownies spat and sizzled. She threw open the front door to let in some fresh air, then grabbed a tea towel and wafted it in front of the smoke alarm until it stopped. ‘Is everyone okay?’ she called out.
An elderly couple had already put on their coats and scuttled outside. The remaining four guests had drifted toward the buffet table, their focus now on cake rather than conversation. Greta followed them, trying to salvage what was left of the evening.
One man wrapped cake into a napkin and slipped it into his pocket. A couple of women wearing matching blue anoraks conversed loudly.
‘I didn’t recognize Greta at first, did you? She’s put on quite a bit of weight,’ one said.
‘I know. Age isn’t kind to some ladies,’ her friend replied. ‘Ahem.’ Greta stood beside them and picked up a cookie.
‘I’m forty-five and proud of it,’ she said, biting it into it. ‘Worth every extra pound, don’t you think?’
The women paused with their cakes suspended mid-air, before nodding sheepishly.
Greta attempted to spark interest in her acting classes, but the attention was elsewhere, mostly on the kitchen, which looked like it had been trampled by a herd of buffalo.
She joined Josie at the door, wearily bidding goodnight to the guests as they filtered out.
‘Sorry everything didn’t go to plan. I can’t thank you enough,’ Josie said. She handed Greta a brown envelope containing her small fee. ‘I’m not sure I’m cut out to run a coffee shop . . .’
Greta mustered a tired smile. After tonight, she felt the same way about performing in public.
She said goodnight, then called Lottie while trudging to her car, leaving a message on her voicemail. ‘Hi, sweetheart. I’ll be home soon. Hope your rehearsal went well.’
Rain pelted down, and Greta hunched her shoulders against the cold. The streets were empty and quiet, and icy droplets snaked down her neck, making her shiver. In the dark, she noticed a hunched figure approaching, and Jim’s warning about staying safe echoed in her mind. She tried to swerve, but the person bumped her arm.
Startled, Greta dropped her car keys and stooped to pick them up. When she looked up, a woman in a long, dark coat stood over her. Her face was part hidden by a voluminous hood, and long tendrils of her damp white hair hung down. With a quick muttered apology, the stranger handed a piece of paper to Greta and hurried across the road.
As she stood up, Greta’s heart thudded in her chest. Under the dim street lamp, she uncurled her fingers and glanced at the flyer. It was probably just a pizza menu, but the vintage-style design caught her eye. It featured an illustration of a white rabbit and the words ‘Looking for the Perfect Blend?’ Beneath it was an image of a jar with the label ‘Drink Me.’
She gripped the flyer tighter, unsure what it was even promoting. A strange feeling of curiosity rippled through her body. Looking for the perfect blend? In her life, she most certainly was.
She climbed into her car and tossed the flyer onto the passenger seat. Sitting there for a moment, she flopped her head against the steering wheel as the evening’s events raced through her mind. Was she ever going to get her life back on track?
With a deep sigh, Greta turned the key in the ignition and waited for the engine to rumble to life. The light from the street lamps twinkled orange in the raindrops on the wind- screen, and she released the handbrake.
It was probably just a trick of the light, but as Greta pulled off the car park, she could have sworn the white rabbit on the flyer gave her a wink.
Excerpt. © Reprinted by permission. All rights reserved.
Book Info:
Welcome to the Time Hop Coffee Shop, where wishes can come true…
Greta Perks was once the shining star of the iconic Maple Gold coffee commercials, the quintessential TV wife and mom. Now fame has faded, her marriage is on the rocks, her teenage daughter has become distant and Greta’s once-glittering career feels like a distant memory.
When Greta stumbles upon a mysterious coffee shop serving a magical brew, she wishes for the perfect life in those past Maple Gold commercials. Next thing she knows, Greta wakes in the idyllic make-believe town of Mapleville, where the sun always shines and the aroma of freshly brewed coffee and second chances fill the air. Given the opportunity to live the life she dreamed, Greta is determined to rewrite her own script. But can life ever be like a coffee commercial? And what will happen when Greta has to choose between perfection and real life, with no turning back?
Book Links: Amazon | B&N |
Meet the Author:
Phaedra Patrick is the bestselling author of several novels, including The Curious Charms of Arthur Pepper, which has been translated into twenty-five languages worldwide. Her second novel, Rise and Shine Benedict Stone, was made into a Hallmark movie. An award-winning short story writer, she previously studied art and marketing and has worked as a stained glass artist, film festival organizer and communications manager. Phaedra lives in Saddleworth, UK, with her family.
Website | Twitter | Instagram |

Janine Rowe
I have been seeing a lot of commercials for cruises. I would choose one of those because I need a vacation.
Debby
I would choose one where the women walks through and brings to life all these flowers. It looks like fun.
Crystal
If I could step into part in a commercial it would be Clara Barton’s Where’s the Beef Commercial. My part would be saying Where’s the Beef with attitude and why this part? I’m a Natural Curly Irish Redhead I’ve got a lot of attitude. This part is perfect for me because I do have a feisty, sassy, bold tell it like it is attitude
Crystal
Where’s the Beef. My part would be saying WHERE’S THE BEEF. Why I got a sassy, feisty, bold tell it like it is attitude and as a redhead my attitude comes naturally this part is perfect for me
Pammie R
The one where the two people run into each other and, “You got peanut butter on my chocolate!” “You got chocolate in my peanut butter!” YUM!
cherierj
Shared on Twitter. I don’t watch TV. The only memorable commercial I can think of is the Pizza Hut commercial advertising their $20 deal of 2 pizzas, 5 breadsticks, 8 wings dinner box. I want to be the person receiving it, so I don’t have to cook.
bn100
no idea
Joy Isley
I have really white straight teeth so it would have to be a toothbrush or toothpaste ad
Mary C
I rarely watch tv, so I have no idea.
Nancy Jones
A get away vacation cause I could really use one. Shared on X.
Dianne Casey
I would pick the Progressive Insurance commercial that is set in the dog pack because I love dogs and that commercial is fun. I’d like to be the one that says “At the dog park”.
https://x.com/DianneCasey11/status/1998169060333473955?s=20
Glenda M
I’ve got no clue. We always change channels when commercials come on so I haven’t watched one for ages.
Diana Hardt
I’m not sure.
Shannon Capelle
I love the hersheys kiss commercial i look forward to it every year id ring the final bell its the best part!
Patricia Barraclough
I like the Coca-Cola, 1971 – ‘Hilltop’ | “I’d like to buy the world a Coke” commercial. The sentiment of the song and the commercial is something dear to my heart. I would love to have the world live in perfect harmony.
Patricia B.
Shared on Twitter and Facebook.
Melanie B
I would choose to be in one of those commercials where there’s this family having a fun, happy vacation on a sandy beach and sunshine, I think it was for Myrtle Beach. I’d love that! Shared on twitter.
erahime
The “Where’s the beef?” Wendy’s commercial as part of the writers since I don’t like being in front of it. It’s an iconic commercial with a catchy phrase.
X: https://x.com/ecdilaw/status/1998647651319861623
Jamie Martin
Working on my website lol
Michelle Schafer
I don’t watch tv, so I have no clue about commercials, but I always loved the old Folgers commercial where the big brother came home to surprise everyone. I always wanted an older brother.